Total Ciclismo

Direct Mail Response Rates Soar With Dimensional Mailers in
Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer is reaching
your prospect with your message. Reaching C-level executives is
particularly difficult because they employ mailroom staff and
executive secretaries who screen their mail, or your mail,
depending on how you look at it. So unless your direct mail lead
generation letter or postcard or self-mailer stands out from the
rest, it won’t reach the desk of your potential client.

That’s why dimensional mailers are one of the most effective
ways to reach elusive prospects with your sales message. A
dimensional mailer is simply one that has more than two
dimensions. Unlike a letter, postcard or self-mailer, it has
three dimensions. Dimensional mailers are usually boxes, but
they can also be sturdy envelopes that have something
three-dimensional inside. These kinds of packages are also known
as “lumpy mail.”

Dimensional mail is effective because it stands out. It gets
attention because it doesn’t look like everything else that the
executive is receiving that day. Dimensional mail is also
effective because it always gets opened. I am confident in
predicting that no one who receives a box 36 inches long, 9
inches wide and 5 inches deep, bearing the prospect’s name and
job title on the top and an intriguing headline, is going to
pitch the box in the trash unopened. Innate human curiosity is
too powerful for that.

TIPS FOR PRODUCING DIMENSIONAL MAILERS

• Use a standard size of box if possible to save on
  printing costs (talk to a printer)
• Put something in the box that is valuable, or fun, or
  both
• Make sure what’s in the box ties in with what you are
  selling
• Make your sales message inside the box easy to find and easy
  to understand
• Remember that the goal of a dimensional mailer is not to
  close a sale but to generate a lead, so keep your message
  focussed on achieving that goal and nothing else

ADVANTAGES OF DIMENSIONAL MAIL

• Gets noticed amidst all the other mail your prospect
  receives
• Almost guaranteed to get opened
• Likely to get opened first
• Great at stimulating buzz at a company
• Likely to make it past the executive gatekeeper

DISADVANTAGES OF DIMENSIONAL MAIL

• More costly to design, print and mail than other direct mail
  formats
• Might be mistaken at the target company fora bomb or a
  prank
• Expensive to produce if you need a custom-made box
• Box can get damaged along with your brand reputation if
  delivered by mail
• May be perceived as a bribe for a sales appointment if the
  item in the box is particularly valuable

EXAMPLE OF A SUCCESSFUL DIMENSIONAL MAILER
Continental Resources generated a 30% response rate by
mailing a remote-control dinosaur to technology executives
(without the remote control). Prospects got the remote control
and batteries when they booked an appointment with a Continental
sales rep. To see the mailer, click here.

© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the “About the author” message)

About the Author

Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at
www.sharpecopy.com
.

Postcard size disc mailer

100- Rigid Photo Mailers 6 x 8″ Stay Flat Envelope Size #1 wholesale, recyclable $27.50

7 New #1 Bubble-lite Cushioned Mailers Size 7.25″ x 12″ Free Shipping $8.00

7.25×8 CD SIZED KRAFT BUBBLE MAILERS #CD – 20 pack – FAST FREE SHIPPING $7.40

7.25×8 CD SIZED KRAFT BUBBLE MAILERS #CD – 30 pack – FAST FREE SHIPPING $9.85

5 LARGE Size Poly Bag Mailers ~ 14.5 x 19 EXCELLENT QUALITY / FAST SHIPPING!! $4.25

3M Scotch Bubble Envelopes Mailers 6 x 9 Size 0 – 25 pk $7.98

3M Scotch Bubble Envelopes Mailers 8 1/2″ x 11″ Size 2 – 25 pk 3 M Brand Mailer $14.98

3M Scotch Bubble Envelopes Mailers 10 1/2″ x 15″ Size 5 25 Pack Box Brand Mailer $18.49

3M Scotch Bubble Envelopes Mailers 6″x9″ Size 0 – 25 pk 3 M Brand Mailer 6 x 9 $7.98

JIFFY PADDED MAILERS 100 NEW SEALED BOX 8 1/2 X 12″ SIZE # 2 POSTAL SHIPPING $14.95

Bubble Mailers , Size # 000 , 2 Pack Lot , Bazic $10.00

Bubble Mailers , Size # 00 , 2 Pack Lot , Bazic $10.00

Bubble Mailers , Size # 000 , Bazic , 2 Pack Lot $10.00

Bubble Mailers , Size # 00 , Bazic , 2 Pack Lot $10.00

Twenty-Five Poly Bubble Mailers Size #000 4″ X 8″ $4.99

7.25×8 CD SIZED KRAFT BUBBLE MAILERS #CD – 10 pack – FAST FREE SHIPPING $4.65

7.25×8 CD SIZED KRAFT BUBBLE MAILERS #CD – 15 pack – FAST FREE SHIPPING $5.85

7.25×8 CD SIZED KRAFT BUBBLE MAILERS #CD – 20 pack – FAST FREE SHIPPING $7.40

7.25×8 CD SIZED KRAFT BUBBLE MAILERS #CD – 5 pack – FAST FREE SHIPPING $3.75

Size #2 8.5×12 (150) Poly Bubble Mailers Envelopes $22.95

25 SCOTCH BUBBLE MAILER’S 3M 6 x 9 size 0 $8.97

5 Mailing envelopes/ poly mailers size 9×12. white self sealing $1.00

5 Mailing envelopes/ poly mailers size 9×12. white self sealing $1.00

10 Mailing envelopes/ poly mailers size 9×12. white self sealing $2.00

10 Mailing envelopes/ poly mailers size 9×12. white self sealing $2.00

20 Mailing envelopes/ poly mailers size 9×12. white self sealing $3.50

20 Mailing envelopes/ poly mailers size 9×12. white self sealing $3.50

50 Mailing envelopes/ poly mailers size 9×12. white self sealing $5.99

25 (Kraft) Bubble Envelopes Mailers 6×10 #0 DVD Size $5.45

50 (Kraft) Bubble Envelopes Mailers 6×10 #0 DVD SIZE $10.50

LARGE LETTER SIZE 100xWHITE PIZZA STYLE CD BOXES/MAILERS PIP PERFECT^ $31.60

SCOTCH BUBBLE MAILERS SIZE 6″ X 9″ (25) PACK-BRAND NEW $12.99

SCOTCH BUBBLE MAILERS SIZE 6″ X 9″ (12) PACK-BRAND NEW $8.99

SCOTCH BUBBLE MAILERS SIZE 6″ X 9″ (6) PACK-BRAND NEW $6.99

SCOTCH BUBBLE MAILERS SIZE 8.5″ X 11″ (25) PACK-BRAND NEW $17.95

SCOTCH BUBBLE MAILERS SIZE 8.5″ X 11″ (12) PACK-BRAND NEW $11.99

SCOTCH BUBBLE MAILERS SIZE 8.5″ X 11″ (6) PACK-BRAND NEW $8.99

250 Qty – 5″ x 10″ Quality Kraft Bubble Mailer Size #00 $27.00

3M Scotch Bubble Envelopes Mailers 6 x 9 Size 0 – 25 pack $6.94

Size#0 6.5×10 E-LITE KRAFT PREMIUM Bubble Mailer DVD CD (EXTRA WIDE) 250 ct $26.00

50 Poly Bubble Envelopes Mailers 2 Size Combo 4×8,6×10 $8.99

Scotch Bubble Mailers – size 0 (6″ x 9″) – 25 Pack-NEW $14.99

Scotch Bubble Mailers – size 2 (8.5″ x 11″) – 25 Pack $16.99

Rigid Board Mailers Size 9″ X 11.5″ White 100/Case 2 SFW Stayflats® Envelopes $36.76

Tab-Lock Open End Rigid Board Mailers Size 11″ X 13.5″ 100/case White Paperboard $44.55

Tab-Lock Open End Rigid Board Mailers Size 12.75 X 15 100/case White Paperboard $54.48

Tab-Lock Open End Rigid Board Mailers Size 7 X 9 100/case White Paperboard $31.87

Scotch Bubble Mailers – size 5 (10.5″ x 15″) – 25 Pack $19.99

10 Poly Bubble Envelopes Mailers 6×10 #0 CD /DVD SIZE $2.25

(1,000) 7.5 x 10.5″ Flat Poly Recycled Mailers Size #2, 2.5 Mil- Wholesale Case $60.99

Universal 28062 – Recycled Sticky Notes, 1.5 X 2, Yellow; 12 100-Sheet Pads/Pack-UNV28062 $5.00 Self-stick pads are great for use around the office and are also great for the environment. 100 sheets per pad. Pad Type: N/A; Sheet Size (W x H): 1 1/2 in x 2 in; Number of Sheets per Pad: 100; Assortment: N/A….

Southworth RF9QLN – 100% Cotton Resume Envelopes, 9 x 12, 25/Pack, Blue-SOURF9QLN $20.75 These Rsum Envelopes allow you to deliver your document unfolded in pristine condition. The high quality and feel of cotton plus the size of the envelope will get your contents noticed immediately. 25% Cotton Wove Finish to coordinate with your rsum. Envelope Size: 9 x 12; Envelope/Mailer Type: Rsum; Closure: Gummed Flap; Trade Size: N/A….

Scotch Smart Mailer 9.5 in x 13.5 in Size #4 (Pack of 25) $31.00 …

Cathys Concepts Premium Self-Mailer Invitation Kit IN30 $85.90 If you’re looking to really “wow” your guests with their invites, look no further than with our Premium Self-Mailer Invitation Kit. This all inclusive wedding day must have places all your supplies neatly together inside a well crafted pocket, creating a truly unique look. Fashioned in creams and chocolates, these acid and lignin free cardstock invitations feature small ribbons that will tie your …

Epson Stylus Photo R2000 Wireless Wide-Format Color Inkjet Printer (C11CB35201) $495.95 Take your creativity and productivity to the next level with the advanced features and uncompromising quality of the Epson Stylus Photo R2000. This robust, 13″-wide printer delivers remarkable efficiency and versatility with high-capacity cartridges, and networking and wireless connectivity, along with flexible media handling. Epson UltraChrome Hi-Gloss 2 pigment ink, delivered through Epson’s Adv…

HP 564 Ink Cartridge in Retail Packaging, Photo Value Pack (CG925AN#140) $39.30 Get ink and paper to affordably print up to 85 lab-quality photos at home.[1][2] This photo value pack includes 85 sheets of 4 x 6-in HP Advanced Photo Paper and Original HP 564 Cyan Magenta and Yellow Photosmart Ink Cartridges-designed to work together for brilliant results. Print water-resistant photos that will last for generations to e.Primary InformationConsumable Type :  Ink C…

Memorex CD/DVD Sleeves Paper with Window Cut-Out & Back Flap (50-Pack) $0.01 Lightweight, protective sleeves for use with CD, DVD and CD-R/RW media,CD/DVD Sleeves Paper with Window Cut-Out & Back Flap…

Pacon Tru-Ray 50% Recycled Construction Paper, 18 x 24 Inches, Violet, Pack of 50 (103073) $7.24 Heavyweight 100% vat-dyed sulphite with longer stronger fibers. Tough enough to take scoring folding and curling without cracking or tearing. Superior fade-resistance keeps projects brighter longer. Acid-free for archival quality. Paper Color(s): Violet Paper Weight: 76 lbs. Sheets Per Unit: 50 Rolls Per Unit: N/A.Unit of Measure : Pack…

Pallet Truck Size: 21 – 36 – 5500 lbs $329.99 20-PJ2136 Size: 21″ – 36″ – 5500 lbs Features: -Pallet Truck.-Articulation axle maintains wheel contact on uneven floor surfaces.-Capacity: 5500 lbs, 6600 lbs.-Easy to use with large comfortable grip handle, finger trip controls and 210 degree turning radius.-Entry and exit rollers and solid steel push rods. Options: -Other sizes available: 21” L x 36” W, 27” L x 48” W, 27” L x 42” W. Color/…

Regular Size Redi-View™ Mailers with Redi-Strip™ Closure, 9 x 12, 100/Pack (QUA45590) $36.23 Quality Park 45590 Redi-View Poly Mailer Redi-Strip Side Seam 9 x 12 Clear 100 Pack…

Author Norman Mailer $79.99 Author Norman Mailer Premium Photographic Print by . Product size approximately 12 x 16 inches. Available at Art.com. Embrace your Space – your source for high quality fine art posters and prints.

Quality Park Padded CD Mailer $31.99 2 lb 25 / Box 25% 6.50″ Width x 7″ Length Air bubble liner for added content protection Padded mailer offers the perfect size to mail CDs, DVDs, disks and diskettes. Features a convenient Flap-Stik closure and a Tyvek construction. CD/DVD Mailer Lightweight Moisture Resistant No Padded CD Mailer Quality Park Quality Park Products R7600 Self-sealing Tear Resistance Tyvek White Yes www.qualitypark.com

Duck 1284391 Caremail Rigid Photo Mailer #0 White 24/Pack $31.72 Rigid chipboard mailer with superior edge protection. Selfseal flap closure requires no taping. Protect priceless photos and documents. Envelope Size: 6 x 8; Envelope/Mailer Type: Mailer; Closure: SelfAdhesive; Trade Size: #0.

Quality Park 64019 Photo/Document Mailer RediStrip Side Seam 12 3/4 x 15 White 25/box $49 Extrarigid fiberboard mailer protects photos and documents. RediStripTM selfadhesive flap provides a peelandpress secure seal. Perforated tear strip makes opening simple and easy. Global Product Type: Envelopes/MailersRecycled Mailer. Envelope Size: 123/4 x 15 . Envelope/Mailer Type: Recycled Mailer. Closure: SelfAdhesive. Color: White.

Sealed Air 85628 SelfSeal Cushioned Mailer Size 000 4 x 8 500/Case Kraft $165.53 This sealed air bubble mailer provides extra protection to essential contents. A selfseal flap provides an easy secure closure. Smooth Kraft exterior provides additional protection. Envelope Size: 4 x 8; Envelope/Mailer Type: Shipping; Closure: SelfAdhesive; Trade Size: #000.

Scotch 6915 Recyclable Padded Mailer #5 Green 10/Pack $28.29 Durable Kraft stock resists ripping and tearing. Heavyduty construction. Uniform batting provides consistent protection for important contents. Envelope Size: 10 x 14. Envelope/Mailer Type: Mailer. Closure: SelfAdhesive. Trade Size: 5.

Scotch 89136CLR Smart Mailer #0 Blue Green Red 6/Pack $20.9 Provide secure lightweight and cushioned protection for documents CDs books and other items. Strong plastic surface is moisture and tamperresistant. Includes selfseal closure and easyopen tear strip. Envelope Size: 6 x 9; Envelope/Mailer Type: Mailer; Closure: SelfAdhesive; Trade Size: #0.

Scotch 89146CLR Smart Mailer #2 Blue Green Red 6/Pack $21.94 Provide secure lightweight and cushioned protection for documents CDs books and other items. Strong plastic surface is moisture and tamperresistant. Includes selfseal closure and easyopen tear strip. Envelope Size: 8 1/2 x 11; Envelope/Mailer Type: Mailer; Closure: SelfAdhesive; Trade Size: #2.

Scotch 89156CLR Smart Mailer #6 Blue Green Red 6/Pack $23.7 Provide secure lightweight and cushioned protection for documents CDs books and other items. Strong plastic surface is moisture and tamperresistant. Includes selfseal closure and easyopen tear strip. Envelope Size: 10 1/2 x 15; Envelope/Mailer Type: Mailer; Closure: SelfAdhesive; Trade Size: #5.

Author Norman Mailer and His Wife Norris Church $79.99 Author Norman Mailer and His Wife Norris Church Premium Photographic Print by . Product size approximately 12 x 16 inches. Available at Art.com. Embrace your Space – your source for high quality fine art posters and prints.

Duck 1284374 Caremail Rigid Photo Mailer #5 Brown Kraft 12/Pack $29.6 Rigid chipboard mailer with superior edge protection. Selfseal flap closure requires no taping. Protect priceless photos and documents. Envelope Size: 121/4 x 91/4 .

Lake A7 Box Mailer $2.5 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In our breezy lake. Size – 7 3/8″ x 5 3/8″ x 3/4″ Size – 7 3/8″ x 5 3/8″ x 3/4″ Meets postal requirements, rate depends on weight.

Chartreuse A7 Box Mailer $2.5 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In our so very intense chartreuse. Size – 7 3/8″ x 5 3/8″ x 3/4″ Meets postal requirements, rate depends on weight.

Red A2 Box Mailer $2.25 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (1″ to be exact). Great for over the top invitations, big announcements, favor boxes, gifts or your tooth fairy collection. Size – 6 1/8″ x 4 3/4″ x 1″ Meets postal requirements, rate depends on weight.

Pool A7 Box Mailer $2.5 Not all envelopes have flaps you know… some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In our koolest blue, Pool. Have Fun! Size – 7 3/8″ x 5 3/8″ x 3/4″ Meets postal requirements, rate depends on weight.

Leaf A7 Box Mailer $2.5 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In our youthful leaf. Size – 7 3/8″ x 5 3/8″ x 3/4″ Meets postal requirements, rate depends on weight.

Strawberry A7 Box Mailer $2.5 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In our delicious strawberry. Size – 7 3/8″ x 5 3/8″ x 3/4″ Meets postal requirements, rate depends on weight.

Red A7 Box Mailer $2.5 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In the perfect red; strong, clear and exciting. Size – 7 3/8″ x 5 3/8″ x 3/4″ Meets postal requirements, rate depends on weight.

Chocolate A7 Box Mailer $2.5 Not all envelopes have flaps you know… some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In our yummy chocolate. Have Fun! Size – 7 3/8″ x 5 3/8″ x 3/4″ Meets postal requirements, rate depends on weight.

Pool A2 Box Mailer $2.25 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these pool box mailers for your next big do. Take your creativity to new depths (1″ to be exact). Great for over the top invitations, big announcements, favor boxes, gifts or your tooth fairy collection.Size – 6 1/8″ x 4 3/4″ x 1″Meets postal requirements, rate depends on weight.

Chocolate A2 Box Mailer $2.25 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these chocolate box mailers for your next big do. Take your creativity to new depths (1″ to be exact). Great for over the top invitations, big announcements, favor boxes, gifts or your tooth fairy collection. Size – 6 1/8″ x 4 3/4″ x 1″ Meets postal requirements, rate depends on weight.

Sage A7 Box Mailer $2.5 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In our lovely sage green.Size – 7 3/8″ x 5 3/8″ x 3/4″Meets postal requirements, rate depends on weight.

Gravel A7 Box Mailer $2.5 Not all envelopes have flaps you know…some dress up as boxes or perhaps these are boxes with envelope envy. Anyway, be kool, use these for your next big do. Take your creativity to new depths (3/4″ to be exact). Great for over the top invitations, big announcements, gifts or your tooth fairy collection. In our sophisticated gravel. Size – 7 3/8″ x 5 3/8″ x 3/4″ Meets postal requirements, rate depends on weight.